Justin Bieber feeling played by game

We all know Justin Bieber is a brand, not a person, and he will be chewed up and spit out like so many before him. But for now, his product is closely guarded and regulated. So when mobile app company RC3 released a game called “Joustin’ Beaver,” they soon received a cease and desist notice from his legal team.

Though the company is claiming its First Amendment “parody” rights, the Biebopoly just might have a good case.

First, there’s the beaver in question, which has swept bangs, dreamy eyes and no pants on — just like Bieber. The beaver maneuvers himself down a river through the “whirlpool of success.” He’s in a purple sweater and on a log and holding a lance, avoiding “phot-hogs” paparrazzi and signing “ottergraphs” along the way.

Trademark infringement, anyone?

RC3 filed a pre-emptive lawsuit in Florida before the Bieb machine could file theirs, but a judge ruled that RC3 “cannot exercise specific jurisdiction over Bieber.” In other words, find another venue since he’s from Canada.

Things could be worse for him: “Joustin’ Beaver” could’ve been a porno.