But my goodness he could’ve fooled us, wearing that printed cardigan.
He has been names NEO’s new global style icon though, an addidas label.
He’s signed up to promote the clothing and shoe range until the end of 2014 so expect to see a lot more where this came from.
Biebs said about his new job, while plugging his album: “I found a real connection with NEO because it is about fashion, freedom and being true to who you are.
“With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.”
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